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Prime Automate AustraliaAbout us

About Prime Automate

At Prime Automate, we combine expertise, innovation, and future-focused solutions to optimize your manufacturing processes. Our two interconnected divisions work seamlessly to deliver comprehensive automation services:

  • Component Distribution—A specialized supplier of industrial automation, seals, and process control components, catering to OEMs, installers, and end users across all industries.
  • System Integration—A team of expert engineers providing tailored automation solutions that align with Industry 4.0 standards.
Meet our staff
Prime Automate Australia

Our mission

To deliver trusted automation products with exceptional service, empowering industries to achieve efficiency and growth.

Our vision

To be the leading automation reseller in the region, connecting global innovation with local industrial needs.

Our values

Hard-Working Community

The diversity across our businesses makes us stronger.

Customers Come First

Every decision we make we always prioritizes our customers’ needs.

We Do What We Say

We’re a company built on ethics, integrity, inclusivity

Pursuit of Innovation

We are committed to making things better — we never stop

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Leadership

Greg Nelson
Greg NelsonPresident, E-commerce
Tanya Harris
Tanya HarrisVP of IT
Dave Brady
Dave BradyVP of Sales and Service
Mark Harrison
Mark HarrisonVP of Finance
Greg Nelson
Greg NelsonPresident, E-commerce
Prime Automate Australia

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